MARKETING - PART 1
Key Questions:
1. What is Marketing?
2. Customer Relationships?
3. Marketing Strategies
MARKETING - PART 2
Key Questions:
1. What influences customer behavior?
2. What kinds of research?
3. Marketing and the environment?
MARKETING VALUE_Product
Key Questions:
1. What is product differentiation?
2. What is the product life cycle?
MARKETING VALUE_Promotion
Key Questions:
1. What is promotion?
2. What is promotional mix?
MARKETING VALUE_Place (Distribution)
Key Questions:
MARKETING VALUE_Pricing
Key Questions: